Companies can create immersive and engaging experiences for their teams and customers that are impossible in real life.

Better communication, productivity, creativity, engagement, more revenue, and perpetually available social interaction will be some of the many outcomes.

Companies building digital offices or retail spaces only see the upside. No more excessive real estate costs; a company can create a vast virtual business complex or retail store inside the metaverse at a fraction of the investment required in the real world.

Brands can gain from feature-rich collaboration and shopping experiences without building typical infrastructure. Customers will be able to explore locations, trial new products, and even try customisations without travelling to a store.